Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Already predicted as a Cannes favourite, this ad has every sports celebrity and then some in it. There's also the risk using Colin Kaepernick as the face of the campaign delivering the end line. Its a masterpiece in the two-minute edit, but whittled down it may not work at all.
Client: Nike
