Sports
Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
John Hegarty believes that advertising is about reduction.
He's right of course.
The proof is in the production. Just look at Nike's new Just campaign where their famous tagline is reduced to one word.
Client: Nike