AdLand is Back
After an amazing 20+ years, AdLand's founder Åsk "Dabitch" Wäppling needed to move on. But that didn't mean this amazing website had to go too!
Leiomy Maldonado, the only transgender person to compete in "Americas best dance crew", practices and performs in this ad, while Precious Ebony narrates. This is for the Nike #betrue collection, the shoes with the rainbow soles worn in the running and dancing scenes. "Hey Lei, what have you done, to make a mark on this world?" Precious asks, "what mountains have you climbed? which angels gave you their wings?"
This is not the first time Nike has featured a transgender person in their ads, previously the ad "Unlimited Courage" starred Olympic athlete Chris Mosier.
In other news, Adidas is outperforming Nike in markets worldwide.src="adland.tv/ike-unlimited-courage-2016">"Unlimited Courage" starred Olympic athlete Chris Mosier.
In other news, Adidas is outperforming Nike in markets worldwide.
Camera Op: Bill Saxelby
Producer: Julia Kennelly
Line Producer: Karine Benzaria
Executive Producer: Jeremy Yaches
Edit: Jeremiah Zagar & Hugo Faraco
Color: Sofie Borup @ Company 3
Sound Design & Mix: Pete Crimmi @ SoundLounge
Music: The Album Leaf