Nivella - Pantyhose / Strumpbyxor (1969) (Sweden)

Nivella announces their revolutionary new pantyhose with a newspaper-headline start of this ad, and a newspaper advert that reads "the ugly duckling" in the paper. This is how the show "Nyhetsbörsen" always begins, which is basically announcing to the viewer that this is an advert.

As the VO says, it may not look like much when it comes out of the box, but look at how it stretches and fits all sizes of ladies. 

Media: Nyhetsbörsen

Client: Nivella

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