No New Tricks for Old Spice

For ad folk, "PG" refers to a style of safe, over-tested advertising popularized by Proctor & Gamble. In recent years, P&G has made pronouncements and organizational moves toward breaking this stereotype. However, according to a recent stink over fresh Old Spice deodorant spots, some think the P&G creative process is still the pits.

Read how sweat equity in P&G's time tested methods sent new creative to the showers in this Ad Age article and Bob Garfield review.

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.