As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a âman-made natural wonderâ is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
For ad folk, "PG" refers to a style of safe, over-tested advertising popularized by Proctor & Gamble. In recent years, P&G has made pronouncements and organizational moves toward breaking this stereotype. However, according to a recent stink over fresh Old Spice deodorant spots, some think the P&G creative process is still the pits.
Read how sweat equity in P&G's time tested methods sent new creative to the showers in this Ad Age article and Bob Garfield review.
