Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Motrio, which operates local garages throughout Europe, has launched a new campaign anchored by a short film, “The Wonderful Tale
ALL Accor’s new campaign, “Don’t be a Guest, be a Guest Star,” features Kylian Mbappé arriving at a
For ad folk, "PG" refers to a style of safe, over-tested advertising popularized by Proctor & Gamble. In recent years, P&G has made pronouncements and organizational moves toward breaking this stereotype. However, according to a recent stink over fresh Old Spice deodorant spots, some think the P&G creative process is still the pits.
Read how sweat equity in P&G's time tested methods sent new creative to the showers in this Ad Age article and Bob Garfield review.
