What is art direction?

Sunday cookie crumbs: Stephen Hay tackles the ever nagging question What is art direction? in this weeks alistapart.

If design lives in the details, art direction’s turf is the Big Idea.

Blur studios has some nice animations in their folio, try the Dune inspired rockfish mining story from some distant planet, there are plenty more animations where that came from.
Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
Dabitch's picture

Art Direction IMHO: this undeground poster and these magazine covers.

tod.brody's picture

Print isn't my thing, but those are pretty awesome.