APA's Top 50 British ads

The Advertising Producers' Association has released this year's list of the Top 50 British ads of the last 12 months. The themes this year show a trend moving away from humor and moving more towards fantasy.

The APA chairman, Steve Davies, said the results marked a shift away from humorous ads, such as Virgin's "Idle Thumbs" campaign, which featured among last year's winners.

"This year's results certainly indicate that there is some movement away from humour, which was in danger of nearing saturation point," he said,

"It would seem that the latest trend is more about taking consumers into a fantasy world. It's a healthy demonstration of how advertising continually evolves."

Ads were judged by leading advertising creatives, directors and members of production and post-production companies.

Read on to see the list...

Grrr: Honda Diesel

Advertising Agency: Wieden+Kennedy UK
CWs/ADs: Sean Thompson, Michael Russoff, Richard Russell

Getting Dressed: Lever Fabergé/Lynx Stunt City

Advertising Agency: BBH Bartle Bogle Hegarty
CW/AD: Nick Gill

Rexona Pilot: Stella Artois

Advertising Agency: Lowe London
CWs/ADs: Vince Squibb, Sam Cartmell, Jason Lawes

Singing In The Rain: VW Golf GTI

Advertising Agency: DDB London

Ventriloquist: NSPCC

Advertising Agency: Saatchi & Saatchi
CW: Leo Premutico/AD: Jan Jacobs

Crash: Department for Transport

Bike: Levis

Advertising Agency: Bartle Bogle Hegarty
CW: Toby Allen/AD: Jim Hilson

Athletes/Golfers: PlayStation2
We don't have these two but we do have the Ventriloquist spot from the campaign.

Letters: Audi A6

Return of the Train: Virgin Trains

A Midsummer Night's Dream: Levi's 501Anti-Fit/Anti-Form Jeans

Advertising Agency: BBH
CW/AD: Nick Gill

Le Sacrifice: Stella Artois

Shame: Peugeot 307

Diamonds: Smirnoff

Advertising Agency: JWT, London
CW: Jonathan Budds/AD: Anita Davis

Hotdog: Nike Shox

Road To Lisbon: Adidas International

Advertising Agency: 180 Amsterdam
CW/AD: Andy Fackrell

Surf: Pepsi

Advertising Agency: AMV BBDO
Viewable on Pepsi's ThirstForFootball site.

DNA: Audi
Check out the ad here. Read about it here.

Fat Man Gymnastics: Skoda Octavia

Stay Perfect: Boots No.7

Darth Vader: Orange

Patrick Swayze: Orange
Advertising Agency: Mother
Copywriter: Yan Elliott
Art Director: Luke Williamson

Ice Skating Priests: Stella Artois
Dreams: Honda
I Got Life: Muller
Free Feet: Nike
Cherry: Hutchison 3G
Downhill: Miller
Lucky: Department for Transport
Jellyfish: Hutchinson 3G
School: VW Touareg
Office: Mercedes A Class
6th Sense Girl: T-Mobile
Revolution: Ikea
Anthony Hicks: NHS Smoking Helpline
Espace: Renault Espace
Kick Off: United Nations
Keep it on all fours: Esuvee
Vet: VW Golf Plus
Be There: Womankind
Full Impact: Boots No. 7
Back to Japan: VW Golf Plus
Clouds: Mercedes SLK
Circus: Stella Artois
Bad Tennis: Guardian
Roseanne Holland: Metropolitan Police Service
Guitar: Travelocity.co.uk
Mustang 60" Version: Guinness

Last year's list is currently up at beam.tv/apa50 and eventually this year's should end up there as well.