Reuters reports that Japanese ad agency Dentsu Inc, along with five television networks (Tokyo Broadcasting System Inc, Fuji Television Network Inc, Nippon Television Network Corp, TV Asahi Corp. and TV Tokyo Corp), have started talks to set up an internet television joint venture.
They aim to provide content online, seeking to attract the growing number of high-speed fibre-optic Internet users in Japan. Dentsu is focusing on the Web advertising market, forecasting that its Internet-related business would post annual sales growth of about 30 percent over the next few years.
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