John Smiths - Vacation - (1982) : 30 (UK)

Three lads go on vacation and it's every bit of British vacation in Spain stereotype, except as a jingle. "After two weeks in the sun, I think we're nearly done" he flirts with a senorita but end up with her sister Margherita, and faces mountains of paella, drinking too much sangria - he'll be glad to see his mate called Smith. Basically it's a homage to beer culture, and the culture clash that happened in the 80s when people travelled to Spain from the UK. There's even a mention of sombreros.

Client: John Smiths