"I am man, hear me roar" he sings as his stomach starts to growl and he has no patience for "Chick food". "Wave tofu goodbye" say a hundred men who join in, tear up their sleeves, and rescue another guy from driving a mini-van. This ends up being so over the top, it's great! One of the funniest ads of the year so far.
Client: Burger King
Agency: Crispin Porter + Bogusky
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