I will be the first to admit that I don't get it - but then I don't think these posters are talking to me. Unless they're saying that I'll look hot in a bikini if I drink 10 cane rum, in which case - bring it on!
These are wildposters that will be seen in large US cities throughout May 2008.
Credits at Mother New York
Creative Directors: Linus Karlsson & Paul Malmström
Art Director: Piers North
Copywriter: Brandon Davis
Art Producer: Helen O’Neill
Mother: Katherine Moncrief
Photographer: Anders Overgaard
Retoucher: TAG
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They're hot, that's all.
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