Nerdwallet "UHAH" (2016) :60 (USA)

Nothing beats knowing. The experts at nerdwallet makes finding the right credit card easy. This spot is nicely shot with some vignettes that are funnier than others. The bomb disposal expert was by far the funniest. I kind of wish the others were as memorable, or had the same amount of comedic tension or at least ramped up in absurdity. Also, going with the repetition of "Uhhhhhahhhhh" sound, as memorable as it is, might be a turn off for some of the audience. But one good thing about this spot is you can watch it with the sound off and still enjoy it, and get it, too.

Client: NerdWallet
VP Marketing: Stephanie Wei
Head of Brand Marketing: Jeehyang Leung
Head of Integrated Marketing: John Russ
Brand Marketing Leader: Ariana Hellebuyck
Lead of Video: Rob Nikzad
Director of Design: Stephen Ervin
Growth Marketing: Elyse Klein
Senior Visual Designer: Zachary Scott

Agency: Blackbelt
Head of Creative Production: Brian Tucker
Executive Creative Director: Karl Dunn
Head of Client Service: Shaun Kilian
Strategist: Andrew Clarke
Art Director: Mark Chila

Director: Casey Storm

Production Company: Anonymous Content / Asymetric
Producer: Jason Aita
Executive Producer: Ayelet Weinerman

Editorial: Arcade Edit
Editor: Sean Lagrange
Colorist: Gregory Reese
Music Company: Echolab
Music Producer: Gavin Little
Composer: Steve Lynch
Sound Designers: Gavin Little, Joe McHugh

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Anonymous Adgrunt's picture
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David Felton's picture

This is nice. I wonder if there was a 30, because it's also a little indulgent.

Rocio's picture

What's the name of theme song playing during the "uhhhhhhahhhhh Comercial. I tried Google with different variations and only get advertisement for the credit card services. Please tell me name of your af. The song sounds like "BloodTheme" from the Dexter series. Pl