Coca Cola & Ogilvy Kenya tease upcoming "Coke Coffee" with this Dynamic Ribbon bean

Kenya will be one of the first markets in the world where Coke Coffee pre-launches and this subtle teaser campaign created by Ogilvy shows the marriage between the Coke stripe and a coffee bean. It's subtle enough to read "coffee" and look natural, but still wrong enough to alert the viewer that something different is coming, they just have to work out what. By the end of the year Coke Coffee will be available in 25 markets around the world.

Ogilvy, Kenya

Regional Creative Director - Brett Wild

Group Creative Director - Shashank Jha

CEO - Mathieu Plassard

Art Director – Brett Wild, Shashank Jha

Copywriter – Brett Wild, Mathieu Plassard, Shashank Jha

Illustration – Shashank Jha, Deepak Jadhav

Designer – Patrick Wanoyike, Sandra Raduma

Account Management – Mathieu Plassard, Beryl Magwa, Rehema Chege

Media – Gakenia Kaiganaine, Eva Nyakianda

Coca-Cola

IMC Director – Monali Shah

Content Excellence Manager - Relebohile Molaoa