An older man wakes up one morning, determined to start a rather peculiar workout routine. The peculiar routine is a strenuous kettlebell routine, which in itself makes everyone wonder what he is up to. From his nosy neighbor to his own daughter when she visits. In the end, we see why he did it, he was working to keep not only himself but a tradition alive.
Lord I am a sucker for Christmas ads like this, pass the kleenex, I'm taking the rest of today off. Need to bake traditional things.
Ad agency: Jung Von Matt / SAGA, Hamburg
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