Ocean Spray’s latest holiday campaign, “Power Your Holidays'' puts an exciting twist on the traditional holiday family dinner, featuring the outright star of the show, the jiggling logs of Ocean Spray’s Jellied Cranberry Sauce.
Directed by OPC’s Jeff Low and Edited by Arcade’s Jeff Ferruzzo, the wiggling and jiggling side-dish turned superstar slowly builds the momentum with the crowd following its lead, eventually sending the table into a full-on dancing frenzy. Mimicking the irresistible wobble of the three-canned cranberry logs to an original track, composed and recorded by Mack Goudy Jr - a member of Michigan's electronic music maestros, The Detroit Grand Pubahs, the table breaks out into an uncontrollable dance party, stuck in a trance of rhythmic convulsions, all thanks to the Ocean Spray’s wobbling cranberry cylinders.
Credits:
Agency: Orchard
CEO: Barney Robinson
CCO: David Kolbusz
CSO: Laura Janness
ECD: Jimm Lasser
HOP: Jenn Pennington
CD: Heather Larimer
AD: Hayley Howell
CW: Christine Taffe
AD: Dohyun Lee
Production Company: OPC
EPs: Donovan M. Boden, Harland Weiss + Isil Gilderdale
Director: Jeff Low
Producer: Max Brook
Editorial Company: Arcade
Partner/EP: Sila Soyer
Editor: Jeff Ferruzzo
Assistant: Sam Barden
Post Producer: Ellen Lavery
Online/VFX Company: Arcade
Partner/EP: Sila Soyer
Flame Artist: Tristian Wake
Flame Assistant: Ian O'Connor
Online Producer: Alexandra Leal
Color: Time Based Arts
Executive Producer - Color: Dan Kreeger
Colorist: Simone Grattarola
Audio Post Company: Barking Owl
Executive Producer: Ashley Benton
Mixer: Mikayla Petersen
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