Beanz Meanz Heinz - "Johnny's going off around the world" (1967) 30 (UK)

by: Dabitch, Jan 30 1967 - 9:49pm

Little brother is determined to travel the world and has packed everything, ready to go. Before tea! Mother and sister don't mind, as they will then be able to have his beans on toast. Mo Drake coined the immortal line “Beanz Meanz Heinz” in 1967.

“A million housewives every day pick up a tin of beans and say ‘Beanz Meanz Heinz’”

Ad agency: Young & Rubicam
Deputy Creative Director: Maurice "Mo" Drake
Music: Johnny Johnson

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Dabitch

About the author

Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.

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