A forlorn man looks at a lizard, seemingly dead. He picks up his iPhone and texts his buddy: "I messed up, Leon is dead." But wait! Don't count Leon out yet! He's alive! And so, iPhone demonstrates a life-saving feature - unsend message. I have no idea how that works technically, but what a fantastic feature.
Ad agency: Media Arts Lab
Music: Hanni El Khatib "Alive"
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