Serious Money Advice Delivered in Playful WesBanco Campaign Directed by Kaboom’s Dave Garcia

Serious money tips get a playful twist in a new campaign directed by kaboom’s Dave Garcia for WesBanco via their agency of record, Brunner. Two spots, Let’s Talk Credit Scores and Let’s Talk Tomorrow, take a real-world gamified approach to get people thinking about healthy money management. The third commercial features people offering sage advice - a mix of heartwarming, funny and even poignant experiences shared.

Dave Garcia brought his experience as a Director/Editor to the project to play for post and efficiently capture the best performances and various environments during the one-day, one location Austin-based shoot. Garcia’s creative viewpoint and expertise, combined with kaboom’s production acumen, delivered creative diversity within an efficient day. The resulting vignettes demystify money matters with an approachable style – an embodiment of WesBanco’s award-winning service and tools that can help transform people’s spending, saving and investing mindset.

Credits:

Client: WesBanco

Agency: Brunner

Director, Creative Services: Dan Magdich

Creative Director: Kevin Corfield

Associate Creative Director/Art Director: Karl Fritzman

Copywriter: Caitlin Brunner

Associate Director, Video Production: Emily DeShantz

Group Account Director: Jen Pflug

Senior Account Manager: Ashley Miller

Production + Post Company: kaboom

Director/Editor: Dave Garcia

EP/Owner: Lauren Schwartz

HOP: Steven Sills

Post Production Coordinator: Delaney Harader

Mix: V6 Post

Music: Boss Soundstripe Productions