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Nike - Nike Robots - (2006) :30 (USA)

Nike - Nike Robots - (2006) :30 (USA)

Giant Robots!

Country: 
Commercials: 
 

Hockey Canada - Hand - (2006) :65 (Canada)

Hockey Canada - Hand - (2006) :65 (Canada)
Country: 
Commercials: 
 

Dirtyshower.com - How do you compare?

Dirtyshower.com is a new marketing campaign for SC Johnson's Automatic Shower cleaner. The purpose of the site is to have users post images of their shower (either clean or dirty) and write a summary of the picture or any other comments they like. These images are then voted on by viewers. The voting layout is loosely based off of hotornot.com where the viewer ranks an image between 1(cleanest) and 10(dirtiest). The 2 images at the end of each day voted as the cleanest and dirtiest shower wins an Automatic Shower Cleaner. When the site finishes its run, the dirtiest shower wins a $4000 makeover.

Adland: 
 

See the Internet in 3D!

3D glasses (see inside) were sent out to Volvo prospects around the world with a special VIP link printed on them. Enter the website and experience the first stop of the Volvo X-Sea Challenge event. And the internet for the very first time in 3D!

The Cape Town Experience (for english version, select South Africa):
http://www.volvocars.com/volvooceanrace/3d/

Adland: 
 

Battle of the ad blogs winner will be announced on Sunday

I'm still getting a few people expressing concern about the voting here on the battle of the adblogs, the idea that someone, or a few, contenders are cheating is worrying some honest battlers. I must repeat though that the Adverka Russians and the Brainstorm9 Brazilians have an honest-to-god non-cheating advantage in the numbers of people who read these blogs. Don't assume that they are the cheaters beacuse of their high number of votes as they are battling each other to a pulp, I see no signs of foul play in their records in the log.

So here is the deal, while this is the very last day for you to vote - tomorrow the tenth is the end of the battle - I will take the logs home and pour through them with a fine toothed comb. If i find that:

1) One IP# actually has managed to vote more than once, it will be reduced to one vote as announced in the rules.
2) People have been using "anonymizers" (or other IP hiding software) to vote, these votes will be annulled.

Come sunday I'll show you the findings. Personally, I doubt people are cheating, but I think good of people naive that I am. ;9 This is supposed to be friendly and fun, but it's clear some players took the idea of "war" very seriously. hehe.

If you have one of those anonymizer software things installed and voted with that on, turn it off and make your vote count by voting for your favorites again. May the best blog win. Good luck to all!
adland.tv/battleoftheadblogs Battle Of The Ad blogs

Adland: 
 

Sounds like BMW

Shortly after the film "Transporter2" came out starring an Audi instead of a BMW, there was a lot of press coverage about what was construed to be the fact that BMW was abandoning "branded entertainment" as a marketing channel.
Obviously, you can watch cool films about cars in the cinema and on the Internet, but that's still far removed from the actual driving experience. The trick is getting the branded entertainment experience connected with an actual product experience…

Adland: 
 

Rogers suing Bell Canada over cartoon ad.

Rogers communications in Canada is suing their competitor Bell Canada over this cheetah ad because it and other Bell ads "disparage, denigrate, discredit, tarnish, diminish, and otherwise depreciate" its brand.

"Bell is disparaging our brand," John Boynton, chief marketing officer at Rogers Wireless, said in a phone interview. He later said: "The cheetah did not beat the rabbit in a race showing speed, the cheetah swallowed the rabbit and barfed it up."

more on the lawsuit here

Adland: 
 

The rest of the rest of the Super Bowl 2006 XL reviews

Previously third quarter 2006, now: Fourth Quarter:

Degree- "Stunt City" :30 Summary: Adaptation of the 2005 European commercial, set in a make-believe city whose only residents are stuntmen. Ad Agency: Lowe Worldwide, London
Dab:
Not new, but hey. What can is say but FAB! (Fantastic advertising Baybeh). I love it, always have. But I want the long version. Stingy! And wow, did they do the extra obvious "no helmets" sign holding and pointing for the US market only? Still five though I hate this short edit.
Caff:
Good ad, even though I've seen it before. ;) Perfect for the brand, and obviously has an international message.
Clay:
Bastards gave us the short version for the Super Bowl!? What the...!?

 

The rest of the 2006 super bowl XL reviews

Third Quarter (previously - the 2nd quarter)

Ameriquest Mortgage Co. - "Turbulence" :30 Summary: Plane turbulence creates awkward situation. Ad Agency: DDB, Los Angeles
Dab:
Hands up those who didn't see that gag coming! Oh. You didn't? Really? Does this stuff only happen to me when I fly?
Caff :
Less interesting of the two.
Clay:
Very Three's Company, and in a good way.

 

More superbowl reviews 2006 super bowl XL

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