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Lynx Body language

For this lynxmas, daredigital brings us Lynx body language - or at least the alphabet. Just write a message and watch it being spelt out by the lovely Emma and Paulina.

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Banner Ad Blog

There are plenty of resources out there for showcasing various ad creative..except for the humble banner ad and annuals don't quite cut it..

so where's a creative to get his interactive creative inspiration from?

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30,000 and mounting

Just thought we'd let you know that AdLand's Commercial Archive lurched past the 30,000 mark this week. That's a heapin' helpin' of Quicktimey goodness, and more commercials are a'comin' every week, so.... well... so there ya go. Woot!

 

JWT makes an ad out of classified ads

As part of JWT's Don't drink and drive campaign they are running ads in AutoTrader through January which look like regular car adverts, until one takes a closer look.

One ad for a Vauxhall Astra 1.7D Turbo shows the car as it would normally look in a typical ad, but with a man hanging out of the windscreen, apparently dead.

The copy reads: "ABS, power steering and driver's airbag. But nothing to stop passenger hurtling through windscreen after driver had spent a couple of hours in pub. Don't drink and drive. AutoTrader."

Another ad shows a boy lying on the ground in front of a car after a "lady owner who, after a few sherries, knocked down and killed a boy playing outside his home".

In another creative, an ad features a shot of a Ford Fiesta up against a lamppost with the words: "60,000 miles, central locking, new alloys, new radio/CD player, all a complete write-off after the young driver had a few cocktails, drove into a lamppost and killed herself outright".

Creatives on the campaign include Simon Horton (AD), Hanna Ford (CW), and Adam Hinton (Photographer).

Ad type: 
 

Campaign names best and worst of 2005

According to Campaign, the worst TV ad of the year in the UK was for Camelot. The campaign featured Cold Feet star Fay Ripley as Lady Luck, clad in purple garb with a pink unicorn voiced by Graham Norton. The ads beat out Diet Coke, Mitsubish, Ford Focus, Burger King, Specsavers, Weetabix, Quick Step Flooring and Nobby's Nuts.

The winner of the best TV ad was for Sony Bravia in which thousands of coloured balls are released to roll down the hills of San Francisco. It was followed by ads for Sure, VW Golf, Stella Artois and Marks & Spencer among others.

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Audi gets sinister

Mediaweek.co.uk reports that Audi will be launching a £4 million campaign next week in the UK. The work created by BBH, includes a bit of tinkering with the famous Audi strapline Vorsprung durch Technik, attempting to appeal to men over-35 looking to own a powerful car.

It's new strapline will be 'RS4: Sinister Vorsprung durch Technik' and in the ad the car is transformed into a predatory black widow spider.

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McDonald's and Visa pass on Super Bowl XL

According to an article from MediaWeek claims that Visa and McDonalds are going to refrain from ads during the Super Bowl in order to put those dollars towards the Winter Olympics Torino, Italy, which begin 5 days after SBXL.

Both are heavy Olympic advertisers and reason that their dollars will buy more exposure over the two-week Olympic run than 30 seconds during the game. One 30-second unit in the Olympics sells for about $700,000, roughly one-third the price of the upcoming Super Bowl.
"Spots in the Olympics are much cheaper, so you can run several to make up for the audience you would get in one Super Bowl spot, and there is no scrutiny about the creative level of commercials during the Olympics," said one media agency executive who buys ads for clients in both events.

The price for a 30-second spot is still at $2.4 million, which makes this year the third time in five years the price has not increased.

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Ingnited Minds' band takes on Secret Santas

Ignited Minds, an advertising agency out of Los Angeles, has created a fake metal band, or hired a band, called Karkis (there's also a myspace site here) in order to take on what they consider "one of the holidays more annoying customs, Secret Santa".

Their weapon of choice against this most tacky of holiday traditions has been the recently released self-produced Spinal Tap-inspired music video entitled "Secret Satan." In the video five band members garbed in their finest '80s metal regalia, rock out to a heavy metal Christmas anthem denouncing Secret Santa as the work of the devil.

"Since the media has already dubbed this year the War on Christmas, we figured it was time we address American's growing Secret Santa problem. The whole thing has gotten ridiculous and it's time we draw a line in the sand," said Mike Wolfsohn, vice president and creative director at Ignited Minds. "Through the power of humor and music it is our sincerest hope that we can halt the anonymous gifting of scented candles, picture frames and other stomach-churning tchotchkes under the guise of holiday cheer."

Sounds alot like what CP+B did for Burger King with the Coq Roq band used in ads to promote their chicken fries back in July of this year.

Adland: 
 

Lincoln goes "urban"

A new Lincoln website attempts to "flaunt urban vibe". The site, LincolnLounge.com goes live Monday December 19 (right now it's anything but "urban"), and will aim to be a "lifestyle-oriented custom website" and an "on-line destination for urban consumers, letting them experience the Lincoln brand in a manner distinctive to their individual taste and style. The site is engaging, showcasing Lincoln's major marketing activities, programs and promotions, new vehicles, as well as serve as a secondary research channel to gain additional insights from consumers about their perspectives on the brand."

The site also features a "tour ambassador." NBA legend and entrepreneur Earvin "Magic" Johnson, provides the user a personal, guided introduction. The web site will be launched with online advertising on bet.com and blackplanet.com. There will also be print ads and promotions, and "word-of-mouth awareness through urban on-line community chat rooms".

Adland: 
 

EU relaxes rules on product placement

This week the Culture and Audiovisual Affairs Council has presented a proposal for an amendment to the "Television without Frontiers Directive" originally created in 1989; a process which begain back in May of 2002. The Commission hopes the amended directive will be better suited to the age of convergence.

Currently, product placement is generally banned in all European countries but Austria, unless an imported show is being aired.

The Commission wants to leave the choice to member states whether to authorise product placement, but the proposal says it must be subject to some obligations: The product placement must be made clear in some way at the beginning of the broadcast concerned, the goods may only be placed, not praised, product placement must not take place in programmes for children, and some goods, like tobacco and prescription medicines, may not be placed.

For those who are curious, there is a PDF draft you can view here. (18pages/129kb PDF)

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