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Carlton Draught - Flash Beer (2006) 0:95 (Australia)

Carlton Draught - Flash Beer (2006) 0:95 (Australia)

Kevin, you say you want to become a brewer.. Yet your resume ...

Don't worry, Kevin will dance into their hearts.

 

Ray Larabie from Typodermic speaks out

 

The Scream is back, but will M&M pay out?

M&M has been running a promotion for their Dark Chocolate Candies which included adding the Red M&M playing hopscotch in a reproduction of Edward Munch's The Scream which was placed in the Guggenheim Museum to bring "a bit o

Adland: 
 

Ad sparks complaints of animal abuse by those with nothing better to do

96 people with nothing better to do have complained to the ASA about Kellogg's Crunchy Nut TV commercial airing in the UK. See the ad below:

Adland: 
 

Carlton Draught ad dances into your heart like a welding exotic dancer

George Patterson Y&R are at it again for Foster's Australia's brand Carlton Draught. This spot spoofs the famous ending scene from 1983's Flashdance. Back in August we were hearing rumblings about a successor to "Big Ad" coming out before the end of Decemeber. Is this it? Possibly.

Click on the image below to see the spot or Superadgrunts click here to view the ad without the Vividas player dealio.

Adland: 
 

McDonald's vs. Gordon College

If all the world's a stage, then this Mario Brothers concept deserves an encore.


See the Super Mario McDonald's commercial here

Badland: 
Adland: 
 

McDonald's - Mario Challenge / Happy Meal (2006) :30 (USA)

McDonald's - Mario Challenge / Happy Meal (2006) :30 (USA)

Ar you ready for the challenge? Jump little Mario, jump!

 

Link Lust: Don't link me this way.

Beers and Ideas (bbdo) blog has an interview with Marcello Serpa the mastermind of AlmapBBDO in Brasil youtubeified on their blog. Part two will be coming soon.

Scott G at the advertising industry newswire explains BCS (Bad Client Syndrome) and ADD (Awful Agency Disease). An example of the former:

Be 65% Consistent Half the Time
Keep changing the boundaries of what you demand of the agency. Make certain they are always second-guessing themselves so that middle-of-the-road creative solutions are suggested. Then complain about those. And blame one of the people at the agency. A different one each time.

Adland: 
 

Students create Super Bowl ad for Chevy

Promo Magazine reports that a new Chevrolet promotion is asking students in advertising, marketing, design and film programs at 340 universities and colleges across the USA to enter The Chevy Super Bowl College Ad Challenge.

Teams of up to three students will knock heads together to develop an idea for a 30-second spot promoting Chevrolet's Aveo, Cobalt, HHR and Equinox brands. Students register for the contest at edventurepartners.com/chevysb by Sept. 22. They must submit their ideas, which includes a script and storyboard and a graphical depiction of the ad, online by Oct. 13.

Chevy executives and the automaker's ad agency Campbell-Ewald, Warren, MI, will judge submissions this fall. Five finalist teams will be selected and sent on an all-expense paid trip to Detroit to present their concepts in person to the executives. The winning team will have the chance to be part of the ad production process and watch as their idea gets developed, produced and then aired during the big game on Feb. 4, 2007 on CBS.

"This project is specifically going after the youth market to generate awareness on the market level of our new vehicles," said Steve McGuire, manager Chevy car advertising.

Since the cars and crossovers are particularly suited to the younger buyer's lifestyle and taste, contestants will design ads targeting the youth market, the automaker said. The ads will air once during the Super Bowl broadcast.

"We're excited about getting in front of a youth audience with a great product," McGuire said. "It's an inconceivable opportunity for college students to have on their resume that they've created a Super Bowl ad."

There is also a blog for students who are interested in the project to interact with each other.

If they really wanted to generate awareness maybe they should also throw in a free car as the cherry on top.

Adland: 
 

Virals flying under the radar might get the FTC on their back

An Advertising Age article tells us that Jeff Chester, executive director of the Washington-based Center for Digital Democracy, wants to get the Federal Trade Commission to look into the phenomena of viral advertising videos.

Adland: 

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