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Axe - Your Thing / find your magic - (2013) :30 (USA)

Axe - Your Thing / find your magic - (2013) :30 (USA)

I don't need to say anything here as David already dissected the long edit of this ad, but I'll say this: it's even worse as a 30 edit because the kitten-beard moment whisked by too fast.

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Universal - JASON BOURNE - (2016) :30 (USA)

Universal - JASON BOURNE - (2016) :30 (USA)

Remind me to never let Matt Damon borrow my car.

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Shock Top "Unfiltered Talk" with T.J Miller (2016) :30 (Canada)

Shock Top "Unfiltered Talk" with T.J Miller (2016) :30 (Canada)

The 90 second version of "unfiltered talk" is not the ne that aired on the super bowl. This 30 second short edit, is.

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Marmot - 'Fall In Love' - (2016) :30 (USA)

Marmot - 'Fall In Love' - (2016) :30 (USA)

Someone snarked wondering if we were now introducing beastiality to the bowl, as the marmot and man have a near kiss moment.

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Machine Zone - Mobile Strike - Arnold's Fight (2016) :30 (USA)

Machine Zone - Mobile Strike - Arnold's Fight (2016) :30 (USA)

Go in to the elevator a civilian, emerge a general, and have that school-girl hanging out with you turn into an ass-kicking assassin.

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Disney - The Jungle Book (2016) :30 (USA)

Disney - The Jungle Book (2016) :30 (USA)

Lets just remake every childhood movie, ever, with new techniques.

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Valeant - Spa with Howie, Deion and Phil (2016) :30 (USA)

Valeant - Spa with Howie, Deion and Phil (2016) :30 (USA)

Hey! Who let the guy with toe nail fungus into the best kept secret spa in football? Why are there always toe fungus ads during the super bowl? Athletes Deion Sanders, Howie Long and Phil Simms are in some hidden spa behind a bar whne the animated toe fungus mascot appears.

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Persil ProClean - "America's #1 Rated" (2016) :15 (USA)

Persil ProClean - "America's #1 Rated" (2016) :15 (USA)

We got 15 seconds of weasel words here, as espoused by a guy in a tux. What is he, the milk tray man for detergent?

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Petronas - Rubber Boy / Chinese new year (2016) 4:45 (Malaysia)

Petronas - Rubber Boy / Chinese new year (2016) 4:45 (Malaysia)

Grab a kleenex, it's time for a Chinese New Year ad, which much like Christmas ads in the UK can get pretty emotional. This ad tells the story of Ah Hock and his mother, who works on a rubber plantation to support the family.

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Advil - Distant Memory / Back / head / Wrist ache (2016) :30 (USA)

Advil - Distant Memory / Back / head / Wrist ache (2016) :30 (USA)

One of these days, I hope we won't see an ad cobbled together from found youtube etc footage. It stinks to high heaven of clients who fall in demo-love, and agencies who present pitch films too often.

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