We're just a few months away from prom, that time in America where kids don their best formal wear and stay up the whole night of celebration of surviving four years of high school. This year, kids and parents alike will discover a new look, at least in Omaha: outfits made form condoms.
The Irish Defence Forces are in a unique situation. As ROTHCO account director Katie Oslizlok explains; "As a small neutral country, there's a lack of understanding amongst the Irish public as to what the defence forces do which has a knock on effect when it comes to recruitment.
On the weekend people go to the movies, and to make sure they pick the right film to watch JCDecaux and Roadshow partnered to make a fully immersive activation at Southern Cross Station in Melbourne’s CBD for Kong: Skull Island. The station takeover premiered yesterday (Friday), just like the film itself.
It begins with a mother and father putting their baby to sleep and then cycles through kids all doing stuff around their bed as they grow older: A girl doing head stands, a guy putting his baseball glove under his bed, two brothers playing basketball in their room, and girls
"It's not about where you were born, it's not about your gender or the color of your skin. Or whether you're rich, poor on in the middle. no matter what you play, if you have the skill and drive to succeed in school and in sports, we'll provide the opportunity."