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Nature's path "On My Path" (2016) :30 (USA)

Nature's path "On My Path" (2016) :30 (USA)

Ah, the sleepy mom VO. She sounds so...trustworthy. And so much like she just woke up. Or is still getting over a sore throat. Or has allergies. Or maybe it's a post-sex voice and she's relaxed. In this case, it could very well could be, since this one has a kid.

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Bud Light - The Bud Light Party / Amy Schumer & Seth Rogen (2016) :60 (USA)

Bud Light - The Bud Light Party / Amy Schumer & Seth Rogen (2016) :60 (USA)

Ah, the "political party" ad, run during an election year, the oldest standby idea in any creatives book. This time it's a pun too, "Bud Light Party" - heh, get it? A party with beer. So Amy Schumer and Seth Rogen talk to the nation; "America.

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EMT "Teddy" (2016) :30 (UK)

EMT "Teddy" (2016) :30 (UK)

Here's a sugary spot for your Wednesday. based on a true story, a baby lost his teddy on the East Midlands Train.

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Apartments.com - #MovinOnUp (2016) :60 (USA)

Apartments.com - #MovinOnUp (2016) :60 (USA)

"If you change your apartment you can change the world" says the billionaire Brad Bellflower as played by Jeff Goldblum. Jeff plays the theme song on a grand piano being lifted up the side of a de-luxe apartment building, as a church choir help people move in.

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Lufthansa "Book a Group" (2016) 1:15 (UK)

Lufthansa "Book a Group" (2016) 1:15 (UK)

This B-2-B spot is meant for travel agents and tour operators. Booking group tours and vacations can be a bit of a hassle. Not any more, thanks to Lufthansa's Book a Group feature. Tour operators and booking agents can sign up for free and book group tours with ease.

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Mtn Dew Kickstart - #Puppymonkeybaby (2016) :30 (USA)

Mtn Dew Kickstart - #Puppymonkeybaby (2016) :30 (USA)

Mtn Dew Kickstart has invented something that could either be cute or horrifying depending on who you ask, but it's also a hashtag, naturally.

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Audi R8 - Commander (2016) :60 (USA)

Audi R8 - Commander (2016) :60 (USA)

It's rather unfortunate for Audi that David Bowie passed so recently, as when the song "Star Man" starts up, the only thing any David Bowie fan can think of is David Bowie. And if you watched twitter the day David Bowie died, everyone is a David Bowie fan.

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Snickers - Marilyn - (2016) :30 (USA)

Snickers - Marilyn - (2016) :30 (USA)

You're not you when you're hungry, and Marilyn Monroe turns into a really cranky Willem Dafoe. That scene from "A seven year itch" doesn't quite work when Willem flails around in the white dress.

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NFL - Super Bowl Babies Choir - (2016) extended 3 min (USA)

NFL - Super Bowl Babies Choir - (2016) extended 3 min (USA)

The NFL claims that 9 months after a super bowl win, there's a spike in babies born in the winning city. Interesting, in Sweden there's been a several cases of long power outages during winter, and a baby-boom 9 months later. We know how to keep warm. Wink wink, nudge nudge!

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T-Mobile - Hotline Bling / Changes (2016) :30 (USA)

T-Mobile - Hotline Bling / Changes (2016) :30 (USA)

Why it's as if a creative team managed to mock some clients and the legal department in 30 seconds, and do it during the Super Bowl, while throwing a knowing wink at the consumer.

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