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To encourage people in Oslo to fly low-cost direct flights to New York, M&C Saatchi brought New York City to Oslo. They transformed the Nationaltheatret metro station into "Times Square." Looked like a really fun stunt, albeit one filled with a lot of clichés about New Yorkers (and Americans in general.) It also says a lot about how people are really over New York if you need to convince them to fly there, even on the cheap so to speak.
Client: Norwegian
Agency: M&C Saatchi Stockholm
Film production: Motion Blur
Director: Kavar Singh
Casting & Props: PS Live
Media: Vizeum