Norwegian "Red Cab" (2014) 2:12 (Sweden)

To get Norwegians excited about Norwegian Airlines direct long haul flights around the world, M&C Saatchi Stockholm created a unique interactive experience: a Norwegian-branded New York Taxi Cab that could be controlled by Norwegians from a shopping mall in Oslo. Judging by how many times the New York host was having to yell "hey!" to get their attention, Norwegians are either a bit dense or they aren't all that interested in talking billboards. I think it might have been the wrong audience, but I do like the execution.

Client: Norwegian Airlines
Agency: M&C Stockholm