Nothing But Bubble with Sony, Part Two: "Foam City"

When last I left you in Part One, I had traveled to Miami under mysterious circumstances with a few haunting questions on my mind:
What is DIME?
What is going on here?
What’s up with Sony?
Did I forget to pack underwear?
After leaving me burning with curiosity for days (which turned out to be quite intentional), Sony finally revealed things.

Turns out, DIME stands for Sony Digital Imaging Europe. Also, Sony was having a new commercial being conjured up for them in Miami, they brought me down here to experience and record what was going on, and I did in fact remember to pack my underwear.
But enough about underwear. Let me tell you about this effervescent Sony production.
A briefing was held Sunday morning by James Kennedy, Marketing Manager of Sony Europe, Mike Wells, Producer and Partner of HLA, and Jonathan Pangu, Account Director of Fallon London. As for how it went, let’s just say that when it comes to recent Sony advertising, and you’re told right off the bat that you’re going to be seeing some amazing things, it’s a good bet that you can take them at their word. Why? Two words: Sony Bravia. Ok, three words: Sony Bravia commercials.
In 2005, they dropped 250,000 super balls on San Francisco.
In 2006, they blew up 70,000 liters of paint in Glascow.
And in 2007, they released 2.5 tons of Play-Doh bunnies in New York City
In the rare event that you haven’t seen them yet, go check out Sony Bravia "Balls", Paint and Play-doh. (see also Threads, High Definition experience also with bubbles and even a poodle, and the Tango Balls homage and the überfunny Battlefield2 trailer homage to Sony Bravia balls. )