NY Lottery Bring Holiday Scratch-off Cheer to New Yorkers, bus shelters lit up with bulbs

DDB New York have created five custom bus shelters for NY Lottery Holiday Magic scratch-off. Headline like “Miracle in the Bodega on 34th Street” and “Light up Someone’s Holiday” will be written out using 1,800 bulbs each. These buse shelters will be located on 34th St. between 2nd & 3rd Ave, 3rd Ave between 44th and 45th, 23rd St. between Park and Madison, Broadway between 70th and 69th and 86th St. between 1st and York. These celebratory expressions will also be viewable on print ads in outlets including AM New York, Metro, Daily News, The New York Post and Newsday and on digital banners on sites such as CBS.com, NYPost.com, Hulu and Pandora.

The TV, print and digital ads launched this week, with the bus shelter installations making their (illuminating) debut on November 26.

DDB NY Creative Credits:

Matt Eastwood, Chief Creative Officer

Rich Sharp, Group Creative Director

Mike Sullivan, Group Creative Director

Michael Kushner, Art Director (For TV Spot Only)

Tony Bartolucci, Associate Creative Director (For OOH/Digital Only)

Colin Lapin, Associate Creative Director (For OOH/Digital Only))

Menno Kluin, Executive Creative Director, Head of Art (For OOH Only)

Juan Carlos Pagan, Designer

Ed Zazzera, Head of Production (For TV Spot Only)

Teri Altman, Executive Producer (For TV Spot Only)

Christie Dwyer, Print Producer (For OOH Only)

Julie Evcimen, Project Manager

Leo Mamorsky, Group Account Director

Kelly Gorsky, Management Supervisor

Heather Olson, Account Supervisor

Kewi Adewumi, Account Executive

Tarina Hesaltine, Account Executive