NYC subway needs sponsors to name stations.

We knew it would spread, after Massachusetts considered selling naming rights to forest, and naming rights for baseball stadiums and parks were suddenly up for grabs... But we didn't expect the subway stations in New York to sell out. Out go the easy to find stations named after streets, in come silly ideas like "Verizon station", "AOL stop" and god forbid if it becomes a seasonal ting so yo're suddenly living next to "six feet under HBO station". Well, NewYorkish spotted this NY times article and began playing with sponsor names photoshopping Krispy Kreme and Coke stops. Industry "experts" even welcome the idea

"People don't have that same emotional connection with their subway stops," said William Chipps, senior editor of IEG Sponsorship Report, a publication that follows the sponsorship industry. "To be honest with you, most people don't have good thoughts about it at all."

NewYorkish notes: Apparently, raising fares and cutting back on services wasn't enough so now they're just going to stick ads in our face.. Way to go MTA!