In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
So, a comedian, an actress and an astronaut walk into a ba.. rocketship. Nevermind, this is not a joke though it may as well be one. Lily Singh, Nicole Stott and Busy Phillips don astronaut gear and are shot up into space by none other than Taraji P Henson, where they discover... Space. Lots of it. And that turns out to be the point of the ad, each tweet with the hashtag #Makespaceforwomen sends one dollar to Girls Who Code. So yeah, they're bribing you to tweet their hashtag.
Client: Olay
