Olympic Skier Gus Kenworthy and A-Basin Ski Resort ‘Ambush’ Skiers with One-Of-A-Kind Day on the slopes

On a busy Saturday morning in March, Denver-based creative agency Cactus, and Olympic Medalist Skier Gus Kenworthy offered skiers a chance to go on a different kind of ski adventure: skip wherever they were heading to and instead join the party bus heading to Arapahoe Basin Ski Area (A-Basin), also known as “The Legend” thanks to its challenging terrain, unpretentious atmosphere, and shorter lift lines. This was the A-Basin Ambush, and the people who chose to be enticed to get on the A-Basin Ambush bus, were treated to a one-of-a-kind ski experience!
The A-Basin Ambush took advantage of a well-known quirk within Colorado’s Front Range ski community, the Dinosaur Park-N-Ride, where skiers and riders from all over the world meet up with friends and family before departing for Colorado’s world-famous ski mountains. The Cactus team surprised unsuspecting early risers, offering them a choice: continue with their plan for the day or join them for an adventure at A-Basin. Or as Gus cheekily joked: "In a totally non creepy way, we want you to get on our bus!"
“We’re really proud of our terrain, our culture, and the way we do things at A-Basin,” Al Henceroth, Chief Operating Officer, says, “We saw this as a great opportunity to give folks a day they’d never forget.”