ACW Grey Tel Aviv celebrates the 19th annual Golden Fish Print Award show with this campaign.

The idea is: Creatives only use 10% of their talent. It's time to bring out the rest.

The illustrations are great but I'm afraid something is lost in translation for me, as I don't get the correlation between when I'm seeing and the line.


Ad #1
Advertising agency: ACW Grey Tel - Aviv
Executive Creative Director: Tal Riven
Creative director: Ziv Meiri
Client manager: Dani Brande
Art: Itzik Cohen
Copy: Idan Levy
Supervisor: Sarit Sternhell
Production Manager: Meital Tzoref
Producer: Racheli Zatlawi
Studio: Shlomi Barda
Illustrator: Miriam Moshinsky

Ad#2 same as above except Illustrator was: Gal Shkedi

Ad #3 same as above except illustrator was Yotam Cohen


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.