Absolut - Be Kanye - small space ad and wild posters - USA

Robblink, ask and ye shall receive - after bemoaning not having the spot(s) in his Be Kanye post here TBWA scratched our backs and sent us the whole campaign and credits.

The infomercial teaser has been running on TV and online for the past couple of weeks, leading to the launch of ABSOLUT Kanye's Vision spot, 'Tablet'. Both can be viewed on www.bekanyenow.com. The infomercial was accompanied by wild postings and small space print ads.

The partnership with Kanye West is the latest part the In An ABSOLUT World Visionaries campaign launched earlier this year. The campaign invites artistic luminaries and consumers to visualize and share their vision of an ABSOLUT World. www.absolut.com/iaaw.

TBWA\Chiat\Day is the creative agency and Greatworks is the digital agency.

Inside is the wild posters seen in major metropolitan US cities now.

Spots here;

Absolut Kanye Vision - Tablet TV - (2008) :60 (USA)

Absolut Kanye Vision - Be Kanye Infomercial - (2008) :60 (USA)

Agency: TBWA
Digital Agency: Greatworks
Client: Absolut

AnonymousCoward's picture
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JohnnyDangerous's picture

Haha, I love the ads, but I can't help but think they'll have a negative impact on the underage drinking problem in America.

Dabitch's picture

Twenty-one is a really high age-limit for drinking though, if you compare to the rest of the planet. Even most provinces in Canada lowered theirs to 18 (others did 19 and in some cases provinces raised their legal drinking age from 18 to 19).

Allan1's picture

For several years in the 1970's the drinking in New Jersey (USA) and Pennsylvania (USA) was lowered to 18, then after an increase in teenage driving deaths for a few years, they changed the age back to 21. I think that some states have maintained the 18 year age limit, and some have moved to the 19 year age limit.

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