ASSS - Heart in distress / Sound billboard - Canada.

Here's a clever way to teach people what a heart in distress actually sounds like - allow them to plug their headphones in and listen while they wait for the bus. The idea is to transform their headphones into stethoscopes and voila, the city is full of hobby-doctors.

They make the classic case study bingo mistake of spelling out the idea head on in the case study, but it's awards season. All of these films are grating on us by now.


the ASSS case study

Advertising Agency: lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriters: Mathieu Belley, Luc Du Sault
Art Director: Vincent Bernard
Photography: Marc Couture
Illustrator: David Boivin
Account Managers: Catherine Darius, Christine Larouche
Producers: Michel Grenier, Julie Pichette / 3PG Marketing
Sound Engineer: Boogie Studio

Anonymous Adgrunt's picture
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kidsleepy's picture

Props to both lg2 and Boogie Studio on that one.

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