Playing off the old fish tale "this big, honest" for canned fish is pretty funny!
Unless you think about it too long. Because then you say "Wait a second, those fish tales are always about the one that got away, so why would a guy be telling a story about the size of a can that obviously can't go anywhere."

Ad Agency: BBDO Russia
Creative Director – MIHAI COLIBAN
Copywriter – ARTEM MUKHIN, ANDREY SIVKOV
Art Director – OLEG PANOV, MAXIM KITAEV, MIHAI COLIBAN
Illustrator – NISHIKANT PALANDE
Art Buyer – GIULIANA GIORA
Account Manager – EKATERINA KONOVALOVA

Commercials: 
Country: 

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.