Fun stuff from BETC promoting The French Crime Channel 13ème Rue. The premise is simple: whether you watch a movie, a show or an entire season, the before and after will turn you into a real sleuth and not just a couch potato. Simple and fun.
BRAND 13ème RUE / NBCUniversal
BRAND MANAGEMENT Fabien Saillant / Angelique Vaquie /
Suzy Couchot
AGENCY BETC
AGENCY MANAGEMENT Christophe Neyret
Mathieu Laugier
EXECUTIVE CREATIVE DIRECTOR Stéphane Xiberras
CREATIVE DIRECTOR Olivier Apers
ARTISTIC DIRECTOR Alphons Conzen
ASSISTANT DA
COPYWRITER Adrian Skenderovic
STRATEGIC PLANNING -
PHOTOGRAPHY Leskennedys
ART BUYING -
SET DESIGN Benjamin Guilloneau
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