Bharat Eye Bank - Eye Feast - print, India

Eye and worms

One might try the sexy way of encouraging organ donation like Duval Guillaume did when they stated "it's the only way you'll get inside of her". We might try the heart-tugging way by showing all those who will be helped by your donation. Or we might cut straight to the chase: having your eyeballs eaten by worms seems rather gross and a waste to boot. Let someone else have your eyes instead.

Title: Eye Feast
Client: Bharat Eye Bank
Agency: 1pointsize
Creative Director: Sharad Haksar
Art Director: Gopi Prasannaa
Copywriter: E Prakash
Illustrator: Gopi Prasannaa

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