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Boral - Hippie painted trucks (natural gas) , Ambient branding, Australia

by: Dabitch, Jul 21 2008 - 12:27pm
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By Dabitch on July 21, 2008 - 12:27

 

Q: How do you let the punters know that your trucks now run on compressed natural gas, which emit less greenhouse gases?
 

A: Hippie paint them all, of course! 

Agency: Brave, North Sydney
Creatives:
Geoff Corbett (Executive Creative Director)
Yanni Pounartzis (Creative Director)
Annika Johansson (Art Director)
Guy Collins (Copywriter)

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Dabitch

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Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.
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