In Bucharest, a majority of the drunk drivers are men. Most of them drive under the influence after drinking in bars or clubs. That's where these sobriety testing urinal ads come in.
"Because its nearly impossible to drink while out, without going to the toilet, the urinals in the mens bathrooms were transformed into active reminder of the reduced ability to drive when drunk."
I like it, perhaps I shall install an illustration like that in my loo and have all guests "stay within the lines..."
Advertised brand: Bucharest Traffic Police
Advert title: Pissing Test
Advertising Agency Mercury 360, Bucharest, Romania
Copywriter: Cristian Scurtu
Art Director: Diana Serban
Creative Group Director: Liviu Turcanu
Other additional credits: Corina Gliga
Published/Released/Aired: 08, 2009
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