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Y&R In Turkey decided to gross us all out by using 2,548 hot sauce packets to make a billboard depicting a person reacting to the hot of the hot sauce.
Yes, real hot sauce packets. Good thing it doesn't rain too often, but it seems this hot sauce is also resistent to gravity. I don't want to eat that. But the passer-by caught in the photo here might be thinking about it. I wonder how long this stayed up before curious kid fingers ruined the motif? In a way it reminds me of the bubble gum by numbers posters, fascinating but gross. The bubble gum by numbers were a very clever way to encourage people to dispose of their gum properly though.
ad agency: Young & Rubicam Istanbul