//** * * */

Celebrate the Night Animals with Lilla Sällskapet.

Swedish group Lilla Sällskapet just dropped a new track called "Night Animal." To promote their upcoming interactive music video, M&C Saatchi Stockholm and B-Reel created some posters that changed messages depending on the time of day. In daylight hours it read "Life for the day." At night? "Die for the night." Both of those slogans are lyrics taken from the song.
The made and interactive video for "Night Animal" comes out on June 3rd. And offline they promoted it with glow in the dark posters. Who says you can't go old school and new?

Client: Sony Music Sweden / Carlberg Sweden
Agency: M&C Saatchi Stockholm, http://mcsaatchi.se/
Artist: Lilla Sällskapet, https://www.facebook.com/lillasallskapet
Song: Nattdjur (Night Animal), http://open.spotify.com/track/62xP2LtTgw5B2Gx0CkmzXI
Production company: B-Reel, http://www.b-reel.com/

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 700 KB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.