Centraal Beheer - Abyss in the mall floor - Guerilla, The Netherlands

Oh bless, we've been fans of Julian Beever since at least 2004 (see 3D street chalk art used for ads.) and now he gets to show off his mad skills of anamorphic illusions for Central Beheer in a Rotterdam mall. Accidents can happen anywhere, you know. I love that Julian sneaked a self-portrait into this as well, that's him with his trademark baseball cap hanging on for dear life..

Agency: DDB, Amsterdam
Creative: Dennis Baars & Erik Falke
Producer: Erik Poldervaart
Artist: Julian Beever

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Anonymous Adgrunt's picture
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mpared's picture

Imagine getting stoned in Amsterdam and then looking at that ;0) !!

Dabitch's picture

The first thing I'd try and do is retrace my steps - taking the train to Rotterdam without noticing would require super-stoned brain. HA!

Robbotman's picture

Wow, that is amazing. Nicely done.