Child Protection Foundation of Thailand - "branded for life" - print ads


Child Protection Foundation of Thailand - "branded for life" - print ads

Disturbing graphics in these ads from Creative Juice\G1 in Bangkok for the Child Protection Foundation of Thailand. Cringe inside.

Larger image of ad 1 here

Larger image of ad 2 here

Sittipun Chaitherdsiri (Photographer)
Thirasak Tanapatanakul (Executive Creative Director)
Chaidan Tiamsai (Copywriter)
Laak Aramsril (Art Director)
Thirasak Tanapatanakul (Art Director)
Studio: Visionary

Ad type: 


Uncomfortable viewing, but also very subtle.

I like the idea of branding, but wonder if branding the child communicates the right message? Is it that kids are branded with the tag of abused their whole lives? I dunno. Not so keen on the copy, but could be translation. Even with these minor criticisms, the image is really compelling.

if you will notice the brands indicate what the child is used for in one the child is performing oral sex in the other the child is being sodomized.

Is this for real?!!!! This makes me MAD!!! How can a person (I would say something else, but I wont.) do this to innocent children in that country and in the world.
It's MEN that do this to innocent children. It's rare that a women will do things to a child for (you know what).
They know it's wrong, but yet they still do it. I just don't get it. There needs to be a place for sick men who do this.
Makes me sick!!!!

Are u dumb? this is a print ad. is a freaking thai campaign. WTF

What is more compelling, is that so many people do not know this goes on. Go to
This is a campaign to abolish the sex trade industry. It is....heartbreaking. I have know idea what this ad is used for, I was just looking for some graphics for a recipe card! But I hope it is to promote education and hopefully, be a voice for the victims.

"looking for some graphics for a recipe card".... And you ended up here?

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