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Christina Aguilera's perfume launch - Hangers - ambient, Israel

Ad agency Mizbala, in Tel-Aviv Yafo, Israel hung hangers all over town for a perfume launch - Hangers without any clothes on them, a nod to Suspect directed "Lace Tattoo" commercial used to launch the fragrance in the US and Europe. Not related to that other perfume "Christina Aguilera Signature Fragrance" launched later with a big bubble.

"We've recently launched an ambient campaign for Christina Aguilera's new perfume in Israel. Based on the concept: "Sometimes it's all you need to wear", Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country."

hey! Free hangers!

Bonus, two minutes fourty of the hangers and people reactions to them in quicktime widescreen movie inside.

Advertising Agency Mizbala, Tel-Aviv Yafo, Israel
Creative Director: Guy Dayan
VP Marketing: Nisso Larden
Copywriter: Dori Ben Israel
Art Director: Liat Abad, Lucy Glazen
Photography & Post: Guy Raz, Tomer Kraus
Account Manager: Shani Cohen
Production: Tal Meir, Eliav Mendelson
Launched: January 2009

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