DBS Bank Ltd / DriveShield - Expect the unexpected / Halved car - (2012)

Wait, what's this how did this car get cut in half? That my dear, is what they want to to ask yourself, and if you snap a pic of the QR code you will be lead to this clip showing the unexpected Star Wars fight that happened in front of this car. Luckily they had signed up with DBS Bank Ltd car insurance and gotten a free dashboard camera.

Just one question. Where's the other half of the car?

Advert title: Halved Car

Campaign name: Expect the Unexpected

Media: Outdoor

Industry: Financial Products & Services

Published: October, 2012

Market: Singapore

Language: English

Creative Agency: Tribal DDB Singapore

Media Agency: MPG Singapore

Brand: DBS Bank Ltd

Chief Creative Officer: Neil Johnson

Creative Director: Thomas Yang, Francis Ooi

Art Director: Benson Toh

Copywriter: Theresa Ong

Photography: Allan Ng

Producer: Michelle Tan

Accounts Team: Anthony Wan, Joshua Lee, Jasmine Ng

Production Company: CRITICA

Additional credits: Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo

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