Another version of that "24-hour tracking" stunt from Ogilvy & Mather, Beijing - previously they did a truck which was cute but only seen by fellow drivers. Now they did a DHL-dude with an online arrow on his back.

DHL Online Tracking ‘Courier’
Client: DHL
Product: 24 Hours Online Tracking
Agency: Ogilvy & Mather, Beijing
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li
Copywriter: Yue Song
Account Service: Mary Jane Butler, Raina Zhang

Commercials: 
Country: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.