DirecTV - Sports Illustrated Models & their alter egos with cable - (print)

Remember less attractive Rob Lowe, creepy Rob Lowe, painfully awkward Rob Lowe and scrawny arms Rob Lowe? Well for the Sports Illustrated swimsuit issue, Directv and Grey New York decided to let the swimsuit models show their less attractive alter egos. Hannah Davis with cable is a cat lady. Chrissy Teigen proves that nobody looks good in acid washed mom jeans, not even models, and Nina Agdal is a lunch lady. Not all that unsuspecting, but a good fit for the magazine. And the art directors & models seemed to have had fun trying to make themselves as unglamorous as possible with the big perm hair, tacky kitchen details and ugly sweaters.

See also Medusa for Snickers in the same sports illustrated issue.

ad agency: Grey New York

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 700 KB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
Tom Megginson's picture

The last one bugs me. That kind of classism is tough to take from a rich supermodel.

kidsleepy's picture

It just makes me think of Adam Sandler's Lunch Lady song.