Remember less attractive Rob Lowe, creepy Rob Lowe, painfully awkward Rob Lowe and scrawny arms Rob Lowe? Well for the Sports Illustrated swimsuit issue, Directv and Grey New York decided to let the swimsuit models show their less attractive alter egos. Hannah Davis with cable is a cat lady. Chrissy Teigen proves that nobody looks good in acid washed mom jeans, not even models, and Nina Agdal is a lunch lady. Not all that unsuspecting, but a good fit for the magazine. And the art directors & models seemed to have had fun trying to make themselves as unglamorous as possible with the big perm hair, tacky kitchen details and ugly sweaters.
See also Medusa for Snickers in the same sports illustrated issue.
ad agency: Grey New York