Soooo, people are spending too much time playing with their gadgets instead of each other (Really? This is a problem in Brazil?).. So DKT do Brasil responded by making QR codes sell condoms. File under posters sent straight to the award shows reject bins, though I will admit the bait&switch with the 8-bit QR code sex-scene is rather funny.
ad agency: Z+ Comunicação
Executive Creative Director : Manoel Zanzoti
Creative Director : Manoel Zanzoti
Art Director : Danillo Ferrari
Copywriter : Juliano Ribas
Planner : Rodrigo Cerveira
Account Director : Renata Vieitas
Agency Producer : Alice Imamura
Illustrator : Tércio Alves
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