The Economist new campaign - bringing back the visual.

AMV BBDO London has launched a new branding campaign for the economist, and with it they bring back the visual. And not just any visual,s they've gotten a hold of Paul Davis, Anthony Burrill and Design team Non Format (who did the "Balance" ad you see here) to lend a hand.

I love it, especially the "Balance" poster, my fave.

Mark Fairbanks and Tim Riley were the writers on this project, together with Paul Cohen Art Director and Paul Brazier is the Executive Creative Director.