FlyMe use suitcases as ad media

Airports are full of ads, even the security checkpoint trays have them, and now FlyMe the budget airline wants to grab peoples attention and alert them to their new flights to sunny destinations by advertising.. on suitcases.

"We're using an enterily new media-channel, I guess you could say, to have our message on large suitcases feel apropriate for an airline" says Mats Jacobsson, commercial director at FlyMe.

My first thought was, good thing this isn't Boston MA, since that'll probably bring up another bomb scare.

ad agency: Miami, Gothenburgh

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
makethelogobigger's picture

And if they pick the right airline, that's more 'mindshare' with the brand as they wait for their delayed flight.