Grey Stockholm straightens out the wrinkles in new campaign for Gosh! The new campaign for anti-wrinkle cream Gosh is Grey Stockholms first for their new client.

We won the client just recently, and now we are starting a journey of, hopefully, a bit different advertising - especially in the somewhat conservative world of cosmetics. said Martin Stadhammar, Creative Director at Grey Stockholm.
Agency: Grey Stockholm Martin Stadhammar, creative director / copywriter Henrik Åsis, art director Lillan Geijer, account director Richard Landerus, studio Client: Tradebanco, Jonas Delbanco.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • malkie66's picture

    uh's not happening pour moi...where's the vid?

    Mar 29, 2007
  • areia's picture

    Double-page spread not good enough for you?

    Mar 29, 2007
  • Dabitch's picture

    What's wrong Malkie? This is just press, no video/commercial involved. Or did you mean you want some in this campaign?

    Mar 29, 2007
  • areia's picture

    I've been wondering actually, how did they get the page wrinkled? It looks like it's been wrinkled for real, so did they have interns crumpling up freshly printed magazines or is this just a hoax?

    Feb 10, 2008

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